Interwoven with local history, the new identity for Norwich University of the Arts creates a sense of place and belonging. The new brand strategy ‘exchange of ideas’ is expressed through the bespoke typeface, Exchange. Evocative of the city’s weaving industry heritage, with a nod to the university’s digital disciplines.
For master weavers fleeing persecution in the 16th and 17th centuries, Norwich was a safe haven. They brought with them yellow canaries. A colour associated with the city ever since.
